AI Is Your Assistant… But You’re Still the Boss

Although I work in the AI group of a large tech company, I've been holding off on sharing my personal business experience with AI. However, I’m now excited to share that I’ve been selected to speak at an upcoming SCORE workshop, where I’ll be presenting a session titled “AI Is Your Assistant…But You’re Still the Boss.”

The title is intentional.

Over the past year, I’ve explored more than a dozen AI and AI-enabled tools—everything from content creation and design to automation and marketing support. And while the promise is real, so are the challenges. Feature overlap is everywhere. Tools are increasingly complex. Some produce graphics that look… unwell. Others confidently generate responses that are polished, persuasive, and completely wrong.

AI can move fast—but it doesn’t know your context, your customer, or your lived experience.

Where I’ve seen the most benefit is in content creation automation. AI can absolutely help you get unstuck, generate structure, and save time. But every output still requires a fine-toothed comb. I review, revise, fact-check, and—most importantly—add my own perspective. That’s the difference between content that sounds automated and content that feels human.

This upcoming workshop isn’t about chasing every new tool or outsourcing your thinking. It’s about understanding where AI actually helps, where it doesn’t, and how to stay in control of your business while using it wisely.

AI can be a powerful assistant.But leadership, judgment, and accountability? That part is still on you.

More to come soon.