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About Us

AndWhich was founded by two longtime friends, Jannine and Natasha, who share a vision of helping women re-enter the workforce with dignity, support, and opportunity. Both of us have experienced the challenges of balancing family, career, and personal growth, and we know firsthand how difficult it can be to find meaningful work that aligns with both skills and life circumstances.

We started AndWhich to create a nonprofit space where women could gain access to virtual assistant roles, training, and mentorship—while also giving small businesses and solopreneurs access to reliable, professional support. By connecting talent with opportunity, we’re building more than just a service; we’re building a community that thrives on shared growth.

Our Mission

Our mission is simple: empower women, strengthen small businesses, and use technology to bridge the gap between potential and opportunity.

Mission

Director's list

Jannine Mahone, Marketing Director, Andwhich

Jannine Mahone

Marketing Director

Jannine has a background in tech and go-to-market strategy and has run several small
businesses. She knows firsthand how overwhelming it can be for business owners to
juggle endless tasks while trying to grow.

 

Passionate about creating opportunities,
Jannine built AndWhich to serve as a bridge—helping women re-enter or advance in the
workforce through meaningful, flexible careers, while giving entrepreneurs the reliable support they need to thrive.

Join Us!

Natasha Moffett, Director of Operations, Andwhich

Natasha Moffett

Director of Operations

Natasha has a background in Early Childhood Education, Operations, Compliance, and Interior Design, and co-owns a small business with her dedicated husband of 26 years in marriage. She has spent several decades managing and growing businesses in a corporate environment, mainly supported by hardworking women. As a small business owner herself, she is empathetic to the challenges other entrepreneurs face daily in building their business on a small budget yet needing support for countless tasks.


Natasha believes strongly in AndWhich mission to provide quality skilled virtual
assistance to small businesses and help women return to the workforce providing a
service they are passionate about!

Podcast with Dr. Carly Dee

Listen to our conversation with Dr. Carly Dee, where we discuss the future of flexible work, entrepreneurship, and how women can design careers that work for them. 

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